1. Create a HipChat room for your Preact alerts.
May I recommend the name "Preact Alerts"
2. Generate an API token in HipChat.
Can be done by a HipChat Admin at https://yourcompany.hipchat.com/admin/api
Token type: "Notification"
Label: "Preact Alerts"
3. Insert the Hipchat Room Name and API token into Preact.
Do that here.
4. Designate "alert-worthy" events using workflows.
5. Never miss an opportunity to engage with your customers!